CRM, email, paid media, display, automation, data enrichment, and the reporting that ties it all together. 8+ years of hands-on experience connecting the tools, cleaning the data, and building the systems that let marketing do its job.
I've spent 8+ years configuring, connecting, and managing the platforms that power marketing operations. Here's what I work across.
HubSpot builds from scratch: custom properties, deal pipelines, lifecycle stages, segmentation. Plus migrations, cleanup, and ongoing admin.
API integrations, webhooks, custom GTM and Apps Script development to connect HubSpot with third-party tools where out-of-the-box integrations fall short. The work that makes the rest of the stack actually talk to each other.
Platform setup, automation workflows, list segmentation, deliverability monitoring, ISP reputation management. Cold outreach through nurture sequences. Notable: rescued a client's domain reputation via SPF/DKIM/DMARC config and template rebuilds — 2% to 35% open rates.
Google Ads configuration: account structure, audience targeting, keyword strategy, creative rotation, budget allocation.
Programmatic display campaign builds: creative coordination, audience segmentation, retargeting workflows, cross-channel remarketing.
Campaign infrastructure across social platforms: audience targeting, budget allocation, creative management, campaign structure.
Database cleanup, deduplication, normalization, enrichment workflows. Lead qualification, routing logic, list procurement. Notable: built a Clay-based AI enrichment pipeline processing ~8,000 D&B records through normalization, dual email verification, person enrichment, and LinkedIn matching.
BI reporting connecting cross-channel data into dashboards teams can actually use. Campaign performance, pipeline metrics, KPI tracking.
MarTech evaluation, procurement, contract negotiation, onboarding. Picking the right tools and making sure they're configured properly.
Fractional marketing technology partner for SMBs. Built and managed the full martech ecosystem across CRM, email, paid media, display, social, and automation for multiple concurrent clients. Built API integrations, webhooks, and custom GTM/Apps Script code to connect HubSpot with third-party tools. Led CRM builds from scratch, platform migrations, database cleanup, ad campaign setup, and cross-channel reporting.
Led the marketing technology ecosystem and digital operations for a high-volume D2C insurance brand. Managed a direct report and vendor partnerships across email, paid media, display, and social. Managed a 100K+ contact database in Acoustic with Salesforce data feeds via SFTP. Ran multi-channel remarketing campaigns targeting cancelled policyholders at 100K+ email sends per month. Integrated Trustpilot to solve a brand reputation gap, automated review collection, and partnered with sales on a recognition program that improved morale and service quality.
I'm looking for a full-time role where I can own the marketing technology stack and go deep on one system instead of building across many. Remote preferred. If you're hiring for marketing technology, marketing operations, demand generation, or campaign/growth operations, I'd like to hear about it.